For example, it’s relatively easy to track how many people bought a paid add-on for a character in your game. It’s hard to analyze game mechanics and improve revenue, user retention, or other essential metrics.However, without session recordings, you don’t get an accurate understanding of the actual user experience. This is where most game analytics tools have a big blindspot - they’re typically focused on quantitative analytics, showing you how many users performed a certain action, or maybe giving you a text-based log of all the actions a single user performed in a session. However, merely knowing what’s happening in your game doesn’t tell you how to improve players’ experience or boost your revenue. They help you analyze what players are doing, calculate metrics and KPIs like daily active users or retention rates, and find bugs or other user experience issues. The best is yet to come with The Crew Motorfest, and our second season of content with Hoonigan, has just launched.Mobile game analytics tools are a vital part of any game developer’s toolkit. We would like to personally thank each of our players, without whom we wouldn't be here today. Thanks to the experience developed on these pillars, we reached over 40 million players on the franchise last year, something we are incredibly proud of. The Crew 1 enabled us to define the pillars of The Crew franchise: a social open world full of activities, an RPG progression system linked to the vehicles and actions players perform, and finally, guaranteeing players activities at any time of day. The learnings from these games allowed The Crew Motorfest to welcome its first season on day one. The Crew 1 was also our first test of live service support, which has continuously evolved, enabling The Crew 2 to receive content for over five years, for more than 2M active players per month. This was a massive, shared playground available to all players, whether alone or with friends. Together, and with the support of our ever-growing community, we've created several open worlds, including our very first: the USA mainland.

15 years later, we are now over 300 car enthusiasts working on the franchise, and without The Crew 1, we couldn't have brought together so many incredibly talented team members. The Crew 1 symbolizes a lot to us, as it was the first game we launched and the cornerstone on which we founded a studio. Thanks to the game's success and after years of development and content fine-tuned with players, The Crew 1 and its massive open world would later lay the foundation for The Crew 2.

At the time, only 30 people made up the team and after 7 years of development, in 2014, the first milestone in the franchise was rolled out for all players with the launch of The Crew. The Crew development began in 2007, based on this idea. The pitch was simple: create one of the most ambitious racing games ever imagined. The Story Behind The Crew 1Īfter years spent working together on the same project, three friends decided to develop their own game. In the meantime, Ubisoft Ivory Tower's teams would like to share a word about this incredible journey which started thanks to you, our players and first fans. The Ubisoft Store refund policy can be found here: Players who ordered The Crew recently can check the refund policy of the store of their purchase if they wish to receive a refund. Our goal remains to provide the best action driving gameplay experience for players and to deliver on it, we are continuing to provide new content and support for The Crew 2 and the recently launched The Crew Motorfest. Decommissioning a game, and especially our first one, is not something we take lightly.

We understand this may be disappointing for players still enjoying the game, but it has become a necessity due to upcoming server infrastructure and licensing constraints. After this date, the servers will be shut down, which means that the game will not be accessible anymore on any platform, including PC / Xbox 360 / Xbox One / PlayStation 4 / Amazon Luna and Ubisoft+. The game will remain playable until March 31 st, 2024, for all The Crew 1 owners. Today, The Crew 1, including all its editions, and virtual currency packs, will be delisted from all online stores.

We are extremely proud and thankful of how far we have come, together with a bustling and passionate community and today we wish to share an update on the status of The Crew 1. Nine years later, the third entry of the franchise is live with The Crew Motorfest, bringing Hawaii to our players. In December 2014, we launched The Crew, our beloved first game of the franchise and one of the most ambitious racing games of its time.

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